Research Methods

[TODO this page is in progress]


  • Commercial behavioral tests of mockups, prototypes, and products (“playtests”)
    • Typical N=2-10, targeted recruiting via friends & family, online services (mechanical Turk, Sermo). Screening and representation via pretest survey. 60-min videoconference, intro-use-discuss. Often blinded (two prototypes per session).
    • Data: spoken language, observed body language, decisions and behaviors during prototype (simulated purchase, voluntary use continuation), visible facial and body emotions
    • Results: Feature/Benefit relationships, SWOT analysis, frequency graphs of use/behaviors/themes, discussion